Monica Nelson, Freelance Writer
There is too much competition for customers in today's business
environment. Your company cannot compete on price and quality alone. The
ice-breaker is customer service.
Excellent customer service --
As you can see, your business must strive to provide the
very best customer service in your industry.
- keeps current customers from turning to the
competition to replace your product
- entices happy customers to buy more products;
- brings in new customers via word-of-mouth
- keeps service calls to a minimum;
- builds a stellar brand;
- contributes to maintaining high morale among
- reduces costs associated with all the
Follow my blog
for ideas on how to grow your customer service strength.
Often, well-written documentation is a
component of your product that may get overlooked. Or simply touched upon
as a minor step, not realizing its detrimental effect. Those who treat it
as inconsequential are taking a chance with that product's success.
Well documented procedures, information, and descriptions give your
customer the chance to figure out your product's use on their own, saving
them the trouble of picking up the phone
to contact your customer service agent. It is a win-win situation for both
your customer and yourself. Your customer gets the satisfaction and
convenience of understanding and using your product without the annoyance
of further investigation.
You hire fewer customer service agents, get the reputation for a
well understood product, and save money from all the benefits that come
with a polished and professional documentation standard.